

As a data and marketing enthusiast and self-learner. I feel very privileged to have worked in the e-commerce and retail industry. I have an interest in business analytics and digital marketing.
Starting a restaurant, Bab-ul-Ziafat has helped me to improve my project management, problem solving, team management, and leadership skills. Our data-centric approach has enabled us to find opportunities in the hospitality industry.
The e-commerce industry has exposed me to business analytics and digital marketing. Understanding of data analysis tools like Microsoft Excel and dealing with databases with Structured Query Language (SQL). Running a restaurant has helped me to improve my operations and social media marketing (SMM) skills. Presenting visual reporting through Microsoft Powerpoint. I have professional experience in running Facebook and Instagram ads and content creation using Canva. In order to complement my digital marketing journey, I am currently doing a specialization.
A BSc in Economics from Lahore University of Management Sciences (LUMS) helped in gaining data analysis and strategy development skills, with a demonstrated history of working in leadership roles for the LUMS Art Society. Possessing a combination of analytical and interpersonal skills.